FluentCRM Developers

# Email Sequences

Email Sequences allow you to create automated series of emails that are sent to subscribers over time. This is perfect for onboarding, nurturing, and educational campaigns.

# Sequence Object

# Properties

Property Type Description
id integer Unique sequence identifier
title string Sequence name
slug string URL-friendly identifier
status string Sequence status (draft, published)
type string Always "email_sequence"
design_template string Template design type
created_at string Creation timestamp
updated_at string Last update timestamp

# Get All Sequences

HTTP Request

GET /wp-json/fluent-crm/v2/sequences
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# Parameters

Parameter Type Default Description
per_page integer 15 Sequences per page
page integer 1 Page number
search string - Search sequence names
orderBy string id Sort field
order string DESC Sort direction
with[] array - Additional data to include

Available with options:

  • stats - Include sequence statistics

# Example Request

curl "https://yourdomain.com/wp-json/fluent-crm/v2/sequences?with[]=stats" \
  -H "Authorization: Basic API_USERNAME:API_PASSWORD"
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# Get a Specific Sequence

HTTP Request

GET /wp-json/fluent-crm/v2/sequences/{id}
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# Parameters

Parameter Type Description
with[] array Additional data to include

Available with options:

  • sequence_emails - Include individual emails in sequence
  • email_stats - Include email performance statistics

# Example Request

curl "https://yourdomain.com/wp-json/fluent-crm/v2/sequences/1?with[]=sequence_emails" \
  -H "Authorization: Basic API_USERNAME:API_PASSWORD"
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# Get Sequence Subscribers

HTTP Request

GET /wp-json/fluent-crm/v2/sequences/{id}/subscribers
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# Parameters

Parameter Type Default Description
per_page integer 15 Subscribers per page
page integer 1 Page number

# Example Request

curl "https://yourdomain.com/wp-json/fluent-crm/v2/sequences/1/subscribers" \
  -H "Authorization: Basic API_USERNAME:API_PASSWORD"
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# Get Sequences for Subscriber

HTTP Request

GET /wp-json/fluent-crm/v2/sequences/subscriber/{subscriber_id}/sequences
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# Example Request

curl "https://yourdomain.com/wp-json/fluent-crm/v2/sequences/subscriber/123/sequences" \
  -H "Authorization: Basic API_USERNAME:API_PASSWORD"
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# Duplicate a Sequence

HTTP Request

POST /wp-json/fluent-crm/v2/sequences/{id}/duplicate
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# Example Request

curl "https://yourdomain.com/wp-json/fluent-crm/v2/sequences/1/duplicate" \
  -X POST \
  -H "Authorization: Basic API_USERNAME:API_PASSWORD"
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# Delete a Sequence

HTTP Request

DELETE /wp-json/fluent-crm/v2/sequences/{id}
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# Bulk Delete

HTTP Request

POST /wp-json/fluent-crm/v2/sequences/do-bulk-action
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# Parameters

Parameter Type Required Description
sequence_ids array Yes Array of sequence IDs to delete

# Example Request

curl "https://yourdomain.com/wp-json/fluent-crm/v2/sequences/do-bulk-action" \
  -X POST \
  -H "Authorization: Basic API_USERNAME:API_PASSWORD" \
  -H "Content-Type: application/json" \
  -d '{
    "sequence_ids": [1, 2, 3]
  }'
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# Sequence Email Structure

Each sequence contains multiple emails sent at different intervals:

{
  "sequence_emails": [
    {
      "id": 1,
      "parent_id": "1",
      "type": "sequence_mail", 
      "title": "Welcome to the Course",
      "email_subject": "Day 1: Getting Started",
      "delay": "0",
      "settings": {
        "timings": {
          "delay_unit": "days",
          "delay": "0"
        }
      }
    },
    {
      "id": 2,
      "parent_id": "1", 
      "type": "sequence_mail",
      "title": "Your First Lesson",
      "email_subject": "Day 3: Diving Deeper", 
      "delay": "2880",
      "settings": {
        "timings": {
          "delay_unit": "days",
          "delay": "2"
        }
      }
    }
  ]
}
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# Common Sequence Types

# Welcome Series

Onboard new subscribers:

  1. Day 0: Welcome & Introduction
  2. Day 2: Getting Started Guide
  3. Day 5: Success Stories
  4. Day 7: Resources & Next Steps

# Educational Course

Deliver educational content:

  1. Week 1: Foundation Concepts
  2. Week 2: Intermediate Techniques
  3. Week 3: Advanced Strategies
  4. Week 4: Implementation & Action

# Product Launch

Build anticipation:

  1. Day -7: Announcement
  2. Day -3: Behind the Scenes
  3. Day 0: Launch Day
  4. Day +3: Success Stories

# Nurture Campaign

Build relationships:

  1. Week 1: Value-driven content
  2. Week 3: Case study
  3. Week 5: Social proof
  4. Week 7: Soft promotion

# Best Practices

# 1. Timing Strategy

  • Welcome sequences: Daily for first week, then weekly
  • Educational content: Weekly intervals
  • Promotional sequences: Every 2-3 days
  • Nurture campaigns: Bi-weekly to monthly

# 2. Content Flow

  • Start with high value, low promotion
  • Gradually introduce your products/services
  • End with clear call-to-action
  • Always provide value in each email

# 3. Personalization

Use merge tags for personalization:

  • \{\{contact.first_name\}\}
  • \{\{contact.company\}\}
  • Custom field values

# 4. Performance Monitoring

Track key metrics:

  • Open rates by email
  • Click-through rates
  • Unsubscribe rates
  • Conversion rates

# Error Handling

# Sequence Not Found (404)

{
  "code": "rest_post_invalid_id",
  "message": "Invalid sequence ID.",
  "data": {"status": 404}
}
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# Access Denied (403)

{
  "code": "rest_forbidden",
  "message": "Sorry, you are not allowed to access this resource.",
  "data": {"status": 403}
}
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  • Templates - Create email templates for sequences
  • Funnels - Trigger sequences with automation funnels
  • Contacts - Manage sequence subscribers

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